This topic was written to help dispel many of the myths regarding Subliminal Messages and similar products, since we are asked about them often.
We researched subliminal messages quite extensively before producing NP, and even conducted many of our own tests. If, during our research, we had found even the slightest trace of effectiveness, we would have integrated them into the application.
What are Subliminal Messages?
By definition, subliminal refers to that which is below perception. "Sub" meaning below and "Liminal" meaning the threshold for sensory perception.
Subliminal messages have also been called Subliminal Affirmations, Silent Sounds, Ultrasonic, Subsonic, SupraSonic Sounds/Messages and various other names. Although the methods may differ, the lack of impact of these methods on behavior is the largely the same.
Subliminal Messages: Fact or Fiction?
The effectiveness of subliminal messages is one of the most wide spread myths of all time. It all seems to have started with a 1957 marketing agent named James Vicary, who claimed to have increased popcorn sales by 58% and Coke sales by 18% in a New Jersey movie theater by flashing the messages "Drink Coca-Cola" and "Hungry - Eat Popcorn." Although it was later admitted by Vicary that he fabricated the results, this hoax is, to this day, still mentioned as proof of the effectiveness of subliminal messages. You can find it mentioned in subliminal message products all over the world, including numerous computer applications, even though nobody has ever reproduced the results claimed by Mr. Vicary.
The belief in subliminal messages probably reached its peak in 1974 when the FCC banned subliminal messages from advertising, probably more as a response to public paranoia than anything else. One survey showed that 68% of the public believed in subliminal messages. Surprisingly, this number may be even higher today.
The January 1991 issue of the University of California, Berkeley, Wellness Letter noted that double blind tests have consistently shown that subliminal tapes fail to produce their claimed effects. There is also no evidence that subliminal messages actually affect behavior. Interestingly enough, "One research team noted a 'nonspecific placebo effect' ... tapes without subliminal messages produced a greater effect that those with them"!
In a separate study, Timothy E. Moore showed that subliminal tapes didn't even meet the minimal criteria for perception. This means that if subliminal messages are perceived at all, it isn't by the brain. He concluded that it is highly unlikely that they have any effect at all, much less a significant effect on behavior or thought patterns. [Glendon College, York University. Subliminal Self-help Auditory Tapes: An Empirical Test of Perceptual Consequences.].
Doesn't MindSets use subliminal messages?
Many people have asked us if the suggestions or hypnosis scripts that NP uses are the equivalent of Subliminal Messages. The answer is no, because the they are loud enough to be easily heard during a session. In fact affirmations and hypnosis are meant to be heard clearly in order to have the desired effect. It is the wording of the suggestions and the state YOU are in that makes self-programming work.
What about subliminal advertising?
Clever advertising is too often referred to as "subliminal". For example, an ad that integrates sexual themes without overtly showing intimacy, may be referred to as being subliminal. Although many people may notnotice subtle advertising methods, they are still well within sensory perception, and are not really related to subliminal messages that cannot be perceived, which is what this article refers to.
Conclusion
There may be subliminal phenomena, and there is certainly a lot our conscious mind does not perceive, but flashing messages that cannot be seen or playing affirmations below the limit of human hearing, has not been
proven to have a significant effect on behavior. A simple online search of "Subliminal Messages" reveals the above information, so be sure to keep a skeptical mind when dealing with subliminal message programs.
Hypnosis, affirmations, visualization - these are proven, time-tested, NON-subliminal methods used by therapists, clinicians and professionals all around the world. For this reason, NP2 is focused on providing these methods as opposed to anything subliminal.
What are you? Are you your brain? Are you your body? Are you a combination of the two? When most people use the word "I" they tend to mean it in reference a whole person, made up of many different pieces. "I" usually refers to the personality, the body and the brain. That is deceiving, though, because one could still be called "I" even after losing most of the above. And if we are made up of only our personality, body and brain, why is it we can observe our own emotions, our own thoughts?
What is doing the observing? Seasoned meditators have learned to clear their mind and watch as their thoughts flow by, as a psychotherapist would observe a patient. What is watching your thoughts? If common knowledge is true (that "I" is made up of our thoughts and feelings), observing our thoughts without intervention should not be possible, because we should be our thoughts. But that is not true. In order for a thought to be observed there must be something doing the observing.
There is a part of the brain that is inherently different than any other part. Its purpose is to observe your brain and interact with your will. It is the consciousness. It is self-awareness. John C. Lilly, M.D., calls it the Self-
Metaprogram, or a mental structure that observes, controls, organizes and governs other mental structures. It might not even be a specific part of the brain, it might be made up of hundreds of little pieces from all other parts of the brain, but this observing, conscious mechanism exists in all humans. It is more base than intelligence, thought or emotion. It is the only part of you that hasn't changed since you were born. If you were to take away everything but it, you would be left without any motion, emotions, sensations or thoughts. You would desire nothing. You would not even fear death.
Try this little experiment. Think of something that makes you embarrassed or angry. Observe as your stomach tenses up and your mood changes from calm to angry. The part of you that is observing this brainbody reaction has no bias, no filters, and no anger. Anger and embarrassment are simple mechanisms of the brain. They can be turned on and off at will, like light switches. You just turned one of them on. After a little knowledge and practice, it becomes just as easy to turn them off.
So, in effect, your brain is a computer. The brain consists of all of your emotions, all your pain, all your thoughts, memories, beliefs, judgments and personality quirks. You, the user and the observer of this computer, can control all of it via Mind Programming.
In recent years it has become apparent that the brain is the single most powerful acting force upon the body.
The body and mind are inseparable.
The most obvious example of this principle can be found in what the scientific community calls the "placebo effect", which is a broad term used to describe a huge range of unexplained phenomena such as so-called miracle cures. In essence, the placebo effect is a response to a stimulus one believes will work. Simply believing something will work is often enough to make it work. In fact, Psychologist Ernest Lawrence Rossi wrote in his book, The Psychobiology of Mind-Body Healing, that the placebo effect accounts for nearly 56% of the effectiveness of analgesics, like Morphine. This means that when you take a pain killer, more than half of the effect is the direct result of your belief in the pill. And the effect is not in any way limited to pain killers.
The placebo response shows up in nearly every therapeutic agent!
Rossi also wrote that the Limbic System works to convert words, feelings and visualizations into a language that the body can understand, the language of neuro-chemical messenger molecules called neuropeptides,
which flow through the entire body. He concludes that Mental Programs become hard-wired into not only our brain, but into individual cells as well.
There are more studies that directly link the mind and body. Dr. Candace Pert wrote of these links in her book Molecules Of Emotion. Her pioneering work into the brain-body connection has led to the discovery of a complex network of chemicals, stimulated by the brain, directly affecting the health of the body on the cellular level. She discovered a number of cellular receptors and preferential chemical bindings that act as information pathways from the brain to all cells in the body. It has been shown that all events, from sex with a preferred partner to a traumatic event, affect the body directly, positively or negatively.
It has been also shown that generally happy people are three times less likely to get the common cold (and other ailments) than unhappy people (Journal Of Psychosomatic Medicine, July 11, 2002). This could be linked to the infamous stress hormone, Cortisol, which has numerous adverse effects on the human body (cancer, heart disease, etc).
Studies done by the famous Cleve Backster indicate an even more direct connection from the brain to individual cells. He allegedly separated cells from the body and measured cellular reactions to emotional changes in the mind of the patient. This particular study is intriguing but should probably be regarded with skepticism until follow up studies are done. Still, it is very clear that as goes the mind, so goes the body.
Therefore, two assumptions can be made.
1) The mind is able to change the body if properly programmed to do so.
2) In order for the body to be kept in peak physical condition, the mind must also be kept in a peak mental condition.
Further Reading
Programming and Metaprogramming in the Human Biocomputer, John C. Lilly, M.D.Software For The Mind, Emmett E. Miller, M.D.NLP, The New Technology Of Achievement, The NLP Comprehensive Training TeamMolecules Of Emotion, Dr. Candace PertImagery and Healing, Jeanne AchtenbergThe Psychobiology of Mind-Body Healing, Ernest Lawrence RossiHypnosis in Anesthesiology. Sadove, M.S., Illinois Medical JournalMeditations from the Tantras, Swami Satyananda SaraswatiAwakening The Mind, Anna Wise
Imagination VS Willpower
Willpower is meant to fail. Have you ever tried to relax in a nervous situation? The more you try, the more you fail. Some lucky people have learned to take deep breaths and picture something relaxing or humorous, like a naked audience.
Nevertheless, most people will go through their entire lives without being able to relax on command.
Willpower is a mechanism that was built to give your brain an easy way to disobey your orders. Most of the time, it is doing this for your own good, or the good of the human race. For instance, if a man, during sex, starts willing himself not to have an orgasm it will probably make it happen two times faster. But a commonly known method of delaying orgasm is to think of baseball or some other non-sexual subject. The mind responds to what you believe, not what you want. If you believe something, your mind will go to
whatever lengths necessary to make that belief true, including changing you and your perception, or even changing the world around you if it can.
Belief and Imagination - "I'll believe it when I see it!"
What is more convincing than actually experiencing something? Not even a testimonial from a very reputable source can replace actually witnessing an event. Your subconscious mind works this way too, if you experience something, your subconscious mind lets down its guard and accepts it as true.
Belief and Imagination both trigger the same mental mechanism. In fact, it could be said that belief and imagination are the same mechanism, because they have the same effect. Many studies have been done on the result of imagination vs. belief. A basketball player who believes he can shoot and score is much more likely to make a shot than one who doesn't believe. However, if the person who doesn't believe imagines himself shooting and scoring, it is almost as likely to happen.
Try a little experiment. Get a rubber band and shoot it at a spot on the wall 10 times. Now sit back and take 5 minutes to imagine the rubber band hitting the exact spot on the wall every time you shoot it. It never misses in your mind. Every time you shoot it hits. In your mind, shoot 10 times and make it hit every time. After 5 minutes of visualization, shoot at the same spot another 10 times. The vast majority of people will find theirshots are much more accurate than before. If you are already good at shooting rubber bands, try something else, like flipping a quarter and catching it with your eyes closed.
The subconscious mind can not tell the difference between imagination and real experience. Don't believe us? If you imagine food, you will become hungry and start to salivate. If you imagine an attractive person, youwill start to get excited. You, of course, know it is not real, but your subconscious mind does not and itsmental reaction is the same.
Using sensitive medical equipment, scientists can spot which parts of the brain "light up" when a person hasan experience. What is amazing is that the exact same areas light up when the person is asked to simplyimagine the same experience. The neural, electrical response to a real experience is almost identical to thatof imagination! So identical, in fact, that the subconscious mind has trouble telling the difference.
The quirk of imagination is something that can be leveraged with Mental Programming. If you imagineyourself strong, thin and healthy, your mind, thinking it is real, will act to make the visualization a reality.
The remarkable effects of imagination increase with the clarity of the experience inside your head. Visualizingwhile in deep Alpha, near Theta, is enormously powerful because you are near a dream state, which is asvivid as mental imagery gets.
Further Reading
Software For The Mind, Emmett E. Miller, M.D.The Power of Your Subconscious Mind, Dr. Joseph Murphy, Ph.D.Introducing NLP, Joseph O'Connor & John SeymourPeak performance: Mental training techniques of the world's greatest athletes, Charles GarfieldThe Mental Edge, Kenneth BaumMegabrain, Michael HutchisonNLP, The New Technology Of Achievement, The NLP Comprehensive Training Team.
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